Fascinating Pokémon GO tube poster campaign spotted at Moorgate tube this morning. Copy reads…Read more
Mary Meeker / Kleiner Perkins – internet trends 2017
Been waiting for this! A total must-have for all digital-savvy mareters who want to understand the underlying trends and themes of the market.
Kleiner Perkins general partner Mary Meeker launched the 22nd edition of the Internet Trends Report at the Code Conference last week. Dating back to 1995, when Mary was an equity analyst at Morgan Stanley, the annual report compiles and analyzes data from a wide range of sources, providing insights on the state of the Internet Economy. The deck covers a broad array of topics, including global internet user trends, advertising and e-commerce, gaming, online media, digital health,… Read more
8 insights on putting events at the heart of the marketing mix and ensuring ROI
If you’re a wealth manager, private office, in professional services, or providing technology that supports those sectors, or any other B2B service, then you know that business development is about relationships. We’ve put together eight strategies to maximise ROI for your events, and ensure that your investment delivers on your business objectives.
1. Understand the motivation for events
Trust in client relationships is built on impeccable service, listening and being in the same physical space. However professional your marketing activity, creating opportunities to meet in person really help you cement and build on those relationships. That’s why events should be… Read more
11 Steps to Starting Your Own Commercial Conference or Event (Part 1)
So you’re ready to start your own commercial conference or event. Maybe you work for a publishing company or media owner, and want to create your own event for them. Maybe you’ve been planning for months and you’re ready to leave your job. Maybe it’s a side project. Maybe you’ve just started. Here’s what you need to think about.
Market sector Topic / angle Business model Event budget Competitors Creating a marketplace Reaching the market – marketing partnerships Revenue streams – sponsorship Revenue streams – delegate pricing Operations Lead times 1. Market sector
If you’re creating a commercial conference or… Read more
Secrets of the City 4: The Foundling Museum
The Foundling Museum, located in a quiet corner of Brunswick Square, tells the story of the Foundling Hospital, London’s first children’s charity and first public art gallery. As London’s first home for abandoned children and also having connections with three major figures in British history: its campaigning founder the philanthropist Thomas Coram, the artist William Hogarth and the composer George Frideric Handel it is a strikingly unusual venue.
This remarkable collection of art, period interiors and social history is now housed in a restored and refurbished building adjacent to the original site of the Hospital, demolished in 1928. The Foundling… Read more
Secrets of the City 3: The Magic Circle
The Magic Circle is a hidden gem tucked behind Euston station and only ten minutes from Kings Cross, St Pancras and Oxford Circus. The home of the Magic Circle, it’s an events venue with flexible space depending on what you’re trying to create, as well as a very accommodating team, lead by Darren.
The entrance is impressive, with a floating spiral staircase, and there is a small club room on the ground floor that’s good for private dinners.
For cocktails and canapés, the obvious room to use is the Devant Room on the first floor, named after David Devant, the… Read more
Secrets of the City 2: Churchill Museum and Cabinet War Rooms
I’ve also been fascinated by history and visiting places steeped in the past gives me a huge buzz, and I think that’s why this one’s so special. And accessible – the plan in the thirties was to disperse the government around the suburbs, to protect it from a direct hit which the Whitehall rooms would not have survived. So there’s actually a (rather wet) carbon copy “secret bunker” 40 feet below ground in sleepy Neasden, north-west London, which I visited years ago (you definitely need wellies for that one).
The Churchill Museum and Cabinet War Rooms, in the heart of… Read more
Secrets of the City 1: St Etheldreda’s Catholic Church
One of my favourite times in London is between meetings when I get to (purposefully) wander the streets of the City, seeking out unusual venues, great little unknown places that I can add to my list of unique and creative venues to host client events. And also, I love history.
Walking from Holborn Circus through to Hatton Garden, I discovered St Etheldreda’s Roman Catholic church, hidden away among Georgian houses in a quiet gated street Ely Place, just off Holborn. The thirteenth century chapel ,the second oldest extant building from Edward I is all that remains of The Bishop of… Read more
Business events – the future is bright
Tim Cobbold at UBM sets forth its future strategy with its Events First project – designed to acquire small conference / events business (where the numbers meet their criteria).
Read more here.
Interesting point: “The B2B events market is large, it’s worth $23bn (£14.4bn) each year and is growing at about 5% per annum”, and this is true whichever slice of the business events market you’re in; commercial events companies, corporates running your own business development or client events. It’s busy, and it’s growing.
Infographics for property
More infographics – this beautiful set created to reflect the angst of a local property market in San Francisco. I love the clarity of design and accessibility of information. See the full image here.