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The Business Narrative Insights

Business events – the future is bright

27 November, 2014 Event Industry Consulting

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Tim Cobbold at UBM sets forth its future strategy with its Events First project – designed to acquire small conference / events business (where the numbers meet their criteria).

Read more here.

Interesting point: “The B2B events market is large, it’s worth $23bn (£14.4bn) each year and is growing at about 5% per annum”, and this is true whichever slice of the business events market you’re in; commercial events companies, corporates running your own business development or client events. It’s busy, and it’s growing.

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About Sasha Frieze

Awarded Event Producer of the Year 2020 by Conference News a week before lockdown, Sasha Frieze leads The Business Narrative and is an event producer with decades of experience helping businesses and non-profits create meaningful events. A Fellow of both the Royal Society of Arts and the Chartered Institute of Marketing, Sasha is on the board of the event industry’s Event Management Apprenticeships Programme, a mentor for Fast Forward 15 and a Visiting Lecturer in Event Management at Westminster University. Connect with her on Twitter and LinkedIn.

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