The Business Narrative

Marketing and Events for Business

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The Business Narrative Insights

Posts about Event Industry Consulting

We help the commercial events industry (both media / publishing owned and pure play conference companies) develop their businesses across a range of different business areas. Read more about The Business Narrative's work in event industry consulting.

Giving back and joining the Pledge1% Movement

Event Industry Consulting, Miscellaneous

While it’s been a pretty phenomenal year for The Business Narrative – delivering dozens of digital and hybrid events, learning a ton of new skills, expanding the team, creating events for global audiences, getting really really good at video production and delighting clients and participants (for one recent series of …

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#WeMakeEvents

Corporate Events, Virtual events, Event Industry Consulting

Oh, what a day.

A truly heart-breaking day for the UK events industry, with live events and conferences now not running from October 1st, likely for 6 months. Really feeling it especially for colleagues and friends, freelancers and suppliers in venues, production companies, live events, music, film, entertainment, hospitality … …

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Want To Be The Smartest Event Planner In The Room?

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10 Tips: Event design for virtual conferences

Corporate Events, Virtual events, B2B Relationship Marketing, Event Industry Consulting

The pivot to online or hybrid conferences can feel daunting; you want to deliver client value, but you may have a lot of questions. How do you design your event so it still fulfils its objectives? Are there strategies for keeping your conferences exciting, engaging and energetic? How do you …

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Event Producer of the Year 2020 Award – Conference News

Corporate Events, B2B Relationship Marketing, Event Industry Consulting, Miscellaneous

The Business Narrative Managing Director, Sasha Frieze, won the award for Event Producer of the Year 2020, at the prestitigious Conference News Agency Awards at the Cafe de Paris on 13th March 2020 (yes, a week before lockdown).

Sasha, an events producer with decades of experience and what one client …

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Want To Be The Smartest Event Planner In The Room?

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10 things #eventprofs can learn from the Netflix documentary FYRE: The Greatest Party That Never Happened

Corporate Events, Event Industry Consulting

You, me, a ton of #eventprofs and anyone in the broader entertainment world have been glued to our screens recently watching Netflix’s latest contribution to the ever-hot documentaries sector.

And boy, was I hooked.

Hooked in a car-crash kinda way, to be honest. The lack of strategic planning. The cavalier …

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Introducing The Periodic Table of Business Events

Corporate Events, Event Industry Consulting

There are so many moving parts to business events – establishing event objectives, managing stakeholders, project management, finance and budgeting, production and logistics, content, sales and partnerships, marketing strategy and execution, and of course bringing it all together on the day for the live event.

I often liken it to …

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What can associations learn from the commercial conference sector?

Corporate Events, Event Industry Consulting

Great day at the Associations Congress and Expo UK and Ireland. 

Fascinating conversations, and truly convened everyone who’s anyone in the association sector. I really enjoyed the questions at my session about associations leveraging commercial expertise for their events, good questions on 360 event production and the ROI / ROO …

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Are you maximising your event spending?

Corporate Events, B2B Relationship Marketing, Event Industry Consulting

Events are a consistently growing proporition of B2B marketing budgets – and an industry in themselves. According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations, including 270,000 conventions and 11,000 trade shows per year. …

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11 Steps to Starting Your Own Commercial Conference or Event (Part 1)

Event Industry Consulting

So you’re ready to start your own commercial conference or event. Maybe you work for a publishing company or media owner, and want to create your own event for them. Maybe you’ve been planning for months and you’re ready to leave your job. Maybe it’s a side project. Maybe you’ve …

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Business events – the future is bright

Event Industry Consulting

Tim Cobbold at UBM sets forth its future strategy with its Events First project – designed to acquire small conference / events business (where the numbers meet their criteria).

Read more here.

Interesting point: “The B2B events market is large, it’s worth $23bn (£14.4bn) each year and is growing …

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