The Business Narrative

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Posts about Event Industry Consulting

We help the commercial events industry (both media / publishing owned and pure play conference companies) develop their businesses across a range of different business areas. Read more about The Business Narrative's work in event industry consulting.

Are you maximising your event spending?

Corporate Events, B2B Relationship Marketing, Event Industry Consulting

Events are a consistently growing proporition of B2B marketing budgets – and an industry in themselves. According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations, including 270,000 conventions and 11,000 trade shows per year. …

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Want To Be The Smartest Event Planner In The Room?

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11 Steps to Starting Your Own Commercial Conference or Event (Part 1)

Event Industry Consulting

So you’re ready to start your own commercial conference or event. Maybe you work for a publishing company or media owner, and want to create your own event for them. Maybe you’ve been planning for months and you’re ready to leave your job. Maybe it’s a side project. Maybe you’ve …

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Business events – the future is bright

Event Industry Consulting

Tim Cobbold at UBM sets forth its future strategy with its Events First project – designed to acquire small conference / events business (where the numbers meet their criteria).

Read more here.

Interesting point: “The B2B events market is large, it’s worth $23bn (£14.4bn) each year and is growing …

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Web Summit 2014 – technology and serendipity

Event Industry Consulting

Fascinating piece by Paddy Cosgrave, founder of Web Summit in Dublin, on engineering serendipity.

There’s always been a challenge for large/huge events, and it goes something like this.

Everyone wants to be at the event that everyone’s at – think GSM if you’re a mobile geek, now in its …

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