Marketing and Events for Business
We help the commercial events industry (both media / publishing owned and pure play conference companies) develop their businesses across a range of different business areas. Read more about The Business Narrative's work in event industry consulting.
You, me, a ton of #eventprofs and anyone in the broader entertainment world have been glued to our screens recently watching Netflix’s latest contribution to the ever-hot documentaries sector.
And boy, was I hooked.
Hooked in a car-crash kinda way, to be honest. The lack of strategic planning. The cavalier …
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There are so many moving parts to business events – establishing event objectives, managing stakeholders, project management, finance and budgeting, production and logistics, content, sales and partnerships, marketing strategy and execution, and of course bringing it all together on the day for the live event.
I often liken it to …
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Great day at the Associations Congress and Expo UK and Ireland.
Fascinating conversations, and truly convened everyone who’s anyone in the association sector. I really enjoyed the questions at my session about associations leveraging commercial expertise for their events, good questions on 360 event production and the ROI / ROO …
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Events are a consistently growing proporition of B2B marketing budgets – and an industry in themselves. According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations, including 270,000 conventions and 11,000 trade shows per year. …
Want to be the best B2B marketer out there? You need this.
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So you’re ready to start your own commercial conference or event. Maybe you work for a publishing company or media owner, and want to create your own event for them. Maybe you’ve been planning for months and you’re ready to leave your job. Maybe it’s a side project. Maybe you’ve …
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Tim Cobbold at UBM sets forth its future strategy with its Events First project – designed to acquire small conference / events business (where the numbers meet their criteria).
Read more here.
Interesting point: “The B2B events market is large, it’s worth $23bn (£14.4bn) each year and is growing …
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Fascinating piece by Paddy Cosgrave, founder of Web Summit in Dublin, on engineering serendipity.
There’s always been a challenge for large/huge events, and it goes something like this.
Everyone wants to be at the event that everyone’s at – think GSM if you’re a mobile geek, now in its …
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