Do you know what “welcome to outside insight” means? No, me neither. I have no idea who Kaspar Kubica is, but I absolutely **love** his insightful analysis of corporate websites that are so caught up in the youthful tone of voice that they forget to tell you what they do.
His article posted on Medium – for the love of god please tell me what your company actually does – had me giggling out loud. He starts with his search for a database of media contacts, and his in-depth examination and analysis of a handful of website that are heavy… Read more