Contemporary marketing talk is all about marketing automation, content and sales funnels. There’s a significant amount of value to be gained from streamlining your marketing and sales processes – but there’s one thing all these marketing tactics and strategies are aiming for: to get you in front of your potential customer / partner / lead.
Marketing is about relationships, and however fabulous your website and digital marketing are, you’re ultimately aiming to have a personal conversation with the right person to buy your product or service or build a partnership.
And that happens in person.
In-person marketing is the future… Read more