The Business Narrative

Marketing and Events for Business

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The Business Narrative Insights

Posts about Corporate Events

Whether you are looking for a content-led event – conferences, seminars, workshops – a celebration – summer parties, cocktail receptions – or anything in between, The Business Narrative can take your brief and create the perfect event that both tells your story and meets your business objectives. Read more about our work in corporate events.

How to use events to market your business – why in-person marketing trumps content and digital

Corporate Events, B2B Relationship Marketing

Contemporary marketing talk is all about marketing automation, content and sales funnels. There’s a significant amount of value to be gained from streamlining your marketing and sales processes – but there’s one thing all these marketing tactics and strategies are aiming for: to get you in front of your potential …

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

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Are you maximising your event spending?

Corporate Events, B2B Relationship Marketing, Event Industry Consulting

Events are a consistently growing proporition of B2B marketing budgets – and an industry in themselves. According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations, including 270,000 conventions and 11,000 trade shows per year. …

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Get Instant Access To Our Free B2B Marketing Checklist

Want to be the best B2B marketer out there? You need this.

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

Get my checklist
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8 insights on putting events at the heart of the marketing mix and ensuring ROI

Corporate Events

If you’re a wealth manager, private office, in professional services, or providing technology that supports those sectors, or any other B2B service, then you know that business development is about relationships. We’ve put together eight strategies to maximise ROI for your events, and ensure that your investment delivers on your …

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

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Secrets of the City 4: The Foundling Museum

Corporate Events

The Foundling Museum, located in a quiet corner of Brunswick Square, tells the story of the Foundling Hospital, London’s first children’s charity and first public art gallery. As London’s first home for abandoned children and also having connections with three major figures in British history: its campaigning founder the …

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

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Secrets of the City 3: The Magic Circle

Corporate Events

The Magic Circle is a hidden gem tucked behind Euston station and only ten minutes from Kings Cross, St Pancras and Oxford Circus. The home of the Magic Circle, it’s an events venue with flexible space depending on what you’re trying to create, as well as a very accommodating team, …

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

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Secrets of the City 2: Churchill Museum and Cabinet War Rooms

Corporate Events

I’ve also been fascinated by history and visiting places steeped in the past gives me a huge buzz, and I think that’s why this one’s so special. And accessible – the plan in the thirties was to disperse the government around the suburbs, to protect it from a direct hit …

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Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

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Secrets of the City 1: St Etheldreda’s Catholic Church

Corporate Events

One of my favourite times in London is between meetings when I get to (purposefully) wander the streets of the City, seeking out unusual venues, great little unknown places that I can add to my list of unique and creative venues to host client events. And also, I love history.…

Green pen ticking a checklist box

Want To Be The Smartest Event Planner In The Room?

Download your free Corporate Event Checklist to share with your team.

Get my checklist