A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts and a Visiting Lecturer on the BA and MA in Event Management at Westminster University, Sasha leads workshops, judges industry awards, chairs events, speaks on panels or gives presentations on a range of issues including:
- events with purpose
- creating events with the Event Narrative Framework
- corporate events
- events for business marketing
- business marketing / communications
- the commercial conference industry
- brand strategy / website development
Recent and forthcoming events
16 February 2021 — Delegate Wranglers - 4Ps Masterclass - Platform, Planning, Production and People
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Gain clarity on how all the platform and production pieces fit together
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Learn strategies to help design your event experience to keep in engaging for all
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Understand the exact steps you need to take to source, brief and get the best out of your platform and production suppliers
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Get the 4Ps Virtual Event Checklist – it’ll help you sleep at night!
4 + 15 November 2020 — Masterclass: Transform your Association Conferences & Events - harnessing digital and hybrid formats for surplus
This popular masterclass has been updated to ensure that you can not only manage for surplus at this critical time, but also understand the options in the confusing world of digital and hybrid events. Delivered over two half days online.
More information and book here
18 August 2020 — How to Select your Virtual Event Platform - 5 proven processes: Webinar Masterclass
Event organisers are reinventing events as hybrid or fully virtual, and there’s a steep learning curve for association professionals who are experienced in selecting physical venues and need to turn those procurement skills to online event platforms. And this fast-moving tech market, with new platforms seemingly coming online every day, can feel overwhelming. 90 minute masterclass for the Association of Association Executives.
What you will learn
- How to work out your real requirements, not what the demos focus on
- How to do a speedy market review, cut through the noise and work out which platforms go on your shortlist
- Exhibitions, congresses, webinars – how do you know which platform does which?
- What questions you need to be asking potential platforms
- What your other technical requirements apart from the actual platform
11 August 2020 — Delegate Wranglers Masterclass - Event design for virtual conferences
- What are the practical strategies to ensure your virtual event delivers on its objectives? • How do participants consume virtual events and how can you design for that? • How do you deliver great content in a livestreaming production environment? • Engagement, gamification, immersive branding – how to create and measure your success ?
3 August 2020 — Extraordinary Business Books Podcast - virtual events
Invited by Alison Jones, publisher at Practical Inspiration Publishing (and also editor of my commissioned book on Events with Purpose) to join her regular podcast.
How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you’re an author? Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for speakers and authors in this new world.
From how (and when) to pitch for a speaking gig to smart tips for selling your book when you can’t sit and sign it at the back of the room, this is every author’s survival guide to the new normal of speaking and events.
Listen here.
21 and 22 July 2020 — Masterclass: Transform your Association Conferences & Events - harnessing digital and hybrid formats for surplus
This popular masterclass has been updated to ensure that you can not only manage for surplus at this critical time, but also understand the options in the confusing world of digital and hybrid events. Delivered over two half days online.
9 July 2020 — Judge at ICE Corporate Event Awards 2020
More information on ICE Awards and judging panel
18 June 2020 — Transforming your Conferences in the Digital Event Era - webinar
As virtual, digital, online or hybrid events become increasingly more popular for associations, it’s important to both maximise the opportunity for your association and understand what the potential pitfalls are.
This webinar provides best-practice tips for virtual and hybrid events, how to maximise the opportunities, tips on virtual event design to maximise engagement and retaining your sponsor and partner relationships.
More information and book here.
23 March 2020 — Masterclass: Enhancing Your Association Conferences and Events for Surplus and Success
A One Day Masterclass - built on decades of experience in the commercial conference industry and advising associations and non-profits - using eight building blocks to walk you and your team through the steps required to create strategic event plans and deliver your events at surplus. More info and book here.
24 January 2020 — Panelist at Event Careers Live
Panel session on getting your foot in the door, building a sucessful career in the events industry at Event Careers Live
16-17 December 2019 — Speaker at Association UK Congress, ICC Birmingham
Conference speaker; plenary session on Events with Purpose: designing meaningful association events that deliver both profit and purpose and a "crash course" taster workshop on Harnessing the Event Narrative Framework as a tool to design your association event. See more programme details here
26 November 2019 — Masterclass: Enhancing Your Association Conferences & Events for Surplus and Success
A one-day Masterclass for non-profits, think tanks and associations, using eight building blocks to walk you and your team through the steps required to create strategic event plans, and deliver your events at surplus. Masterclass programme details here
19-21 November 2019 — Speaker at IBTM World, Barcelona, Spain
Speaking on creating events with impact: Designing your event with the Event Narrative Framework
15-16 October 2019 — EventLab 2019, Advisory Board
Supporting the HireSpace team in curating and creating EventLab2019
15 July 2019 — Plenary speaker at Association Events Strategy Conference
Creating events with impact: harnessing the Event Narrative Framework
11 July 2019 — Judge at ICE Corporate Event Awards 2019
More information on ICE Awards and judging panel
29 April 2019 — Up-scaling Your Annual Conference & Events Programme - one day Masterclass for associations
Find out more about this Masterclass on how to leverage commercial events strategies for your association.
18 December 2018 — Speaker at Associations Congress and Expo UK and Ireland 2018
More information on the Congress here. Talk title: Taking a more commercial approach to events – what can associations learn from the commercial conference sector?
24 October 2018 — Judge at The Hire Space Event Awards 2018
Judging a number of categories at the 2018 Hire Space Awards. Check out the shortlist and the winners.
23 October 2018 — Speaker at EventLab 2018
Speaker on the main floor at EventLab 2018. Talk: Top Tips for Generating More Internal Buy-In on Your Events Projects
16 July 2018 — Speaker at Association Events Strategy Conference
More information about the Association Events Strategy Conference
12 July 2018 — Judge, ICE Corporate Event Awards
More details about the ICE Awards.
30 November 2017 — MASTERCLASS How To Use Events To Market Your Business, a half day session at the British Library Business & IP Centre
More information and programme details about the Events for Marketing Masterclass or book tickets directly here
24 October 2017 — Judge, Hire Space Awards
See more information and categories on the Hire Space Awards site.
24 October 2017 — Masterclass Speaker, Effective Strategies for Putting Events at the Heart of the B2B Marketing Mix and Ensuring ROI
At EventLab 2017, London. Full event details here.
12 September 2017 — Speaker, Turning Marketing into Revenue for Small Businesses
At WE Hub Huddle, London. Full event details here.
12 July 2017 — Judge, ICE Corporate Event Awards
More details about the ICE Awards.
2017 - current — Visiting Lecturer, Event Management
Visiting Lecturer on MA Conference and Events Management and BA Tourism and Events Management / Tourism Planning and Management / Tourism with Business courses.
Teaching and marking on modules:
- Principles of Event Management
- Delivering Award and Reward Events
- Conference and Events Planning
July 2016 — Judge, ICE Corporate Event Awards
More details about the ICE Awards.
July 2016 — Programme Curator, PPA Connect Conference
More details about PPA Connect here.
July 2015 — Judge, ICE Corporate Event Awards
More details about the ICE Awards.
January 2015 — Chair, C&IT Corporate Forum, Chewton Glen
Read more on the C&IT website.
