Date: Thursday 30 November, 2017
Time: 10.00am – 1.00pm
Location: The British Library Business & IP Centre, 96 Euston Road, London NW1 2DB
Price: £48 incl VAT
Events are the original social marketing – immersive experiences centred around a big idea or theme. Big businesses are all about “experiential marketing” – creating in-person experiences that develop the brand personality and creating in-person engagement for customers and clients – and now you can learn how to do this with your business. Events are also great opportunities to create cost-effective content that you can repurpose across the marketing mix.
According to Gartner’s CMO Survey, event marketing is a crucial and growing element of the marketing budget and this Masterclass is designed to kick-start your knowledge and understanding of event marketing, and give you practical tips you can walk away and implement tomorrow.
In this interactive and practical Masterclass you’ll learn about the fundamental drivers of events and 9 crucial insights that will help you maximise your marketing spend and impact your bottom line.
- KNOW why you must understand the value of events to warp-speed your marketing
- APPRECIATE the different types of business events to attend
- UNDERSTAND how to evaluate which events will maximise your marketing spend
- ASSESS the value of event sponsorship packages, and how to negotiate to your advantage
- MAXIMISE your exhibition stand and agreeing those crucial extras that make the difference
- DISCOVER how to differentiate yourself as an event speaker, and
- EVALUATE whether and how to host your own cost-effective events
- LEARN best practice tips for follow up & ROI – ensure your connections turn into business
- TAKE HOME your event marketing schedule to implement tomorrow
Download Masterclass details (PDF)
Your Masterclass facilitator
Sasha Frieze, Director of The Business Narrative, has over 25 years’ events industry experience, helping clients successfully target clients and market their businesses through live events. She is also a visiting lecturer in event management at Westminster University and a judge for event industry awards.
Location
Our masterclasses are delivered at The British Library Business & IP Centre, which provides some of the best training and resources for small businesses in the UK [view map]
Hear from other attendees
Sasha’s presentation was packed full of useful information for small and micro-business owners. She is an engaging presenter and I learnt a lot in a short time.
—Rebecca Web Design
The thing Sasha said that most struck me was that marketing is not so much about selling as about building relationships. That was a lightbulb moment for me.
—Workshop attendee
