Date: 23-24 October, 2017
Location: CodeNode, London

A 90-minute CPD masterclass for event professionals.

1. Understanding the motivation for events
2. Agreeing your event objectives
3. What is the value of different types of events
4. Tips for superlative planning and briefing
5. How live events communicate your brand proposition
6. Maximising engaging experiences and building relationships
7. Making events part of the sales cycle to deliver a return
8. Follow-up and evaluating ROI

Get The Business Narrative’s Event Engagement and ROI calculator:

Hear what participants said

The four key points to consider at the start of each event was so helpful, thank you!

I was delighted to attend your seminar at EventLab yesterday on Effective Strategies for putting on events and I found it very useful.

I just wanted to say thank you very much for your many pearls of wisdom today! I really enjoyed the masterclass.

Sasha was very knowledgeable, would love to work with her.

I really enjoyed your session today at EventLab, highlight of the day.