The Business Narrative

Marketing and Events for Business

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The Business Narrative Insights

Posts about B2B Relationship Marketing

If you don’t have in-house expertise, The Business Narrative can act as a fully-integrated marketing department. Our experienced network of marketing strategists, copywriters, print and digital designers and event professionals will support you. Read more about our work in B2B relationship marketing.

10 Tips: Event design for virtual conferences

Corporate Events, Virtual events, B2B Relationship Marketing, Event Industry Consulting

The pivot to online or hybrid conferences can feel daunting; you want to deliver client value, but you may have a lot of questions. How do you design your event so it still fulfils its objectives? Are there strategies for keeping your conferences exciting, engaging and energetic? How do you …

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Event Producer of the Year 2020 Award – Conference News

Corporate Events, B2B Relationship Marketing, Event Industry Consulting, Miscellaneous

The Business Narrative Managing Director, Sasha Frieze, won the award for Event Producer of the Year 2020, at the prestitigious Conference News Agency Awards at the Cafe de Paris on 13th March 2020 (yes, a week before lockdown).

Sasha, an events producer with decades of experience and what one client …

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6 lessons from the Lego House to enhance your events

Corporate Events, B2B Relationship Marketing

The highlight of our family summer holidays this year was a short trip to Billund, Denmark – birthplace of Lego and home to the newly launched Lego House.

As you approach the House, set in a residential area, it stands out – it’s designed to look like Lego. 23 …

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Want To Be The Smartest Event Planner In The Room?

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How to use events to market your business – why in-person marketing trumps content and digital

Corporate Events, B2B Relationship Marketing

Contemporary marketing talk is all about marketing automation, content and sales funnels. There’s a significant amount of value to be gained from streamlining your marketing and sales processes – but there’s one thing all these marketing tactics and strategies are aiming for: to get you in front of your potential …

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Does your website communicate your value proposition?

B2B Relationship Marketing

Do you know what “welcome to outside insight” means? No, me neither. I have no idea who Kaspar Kubica is, but I absolutely **love** his insightful analysis of corporate websites that are so caught up in the youthful tone of voice that they forget to tell you what they do.…

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Are you maximising your event spending?

Corporate Events, B2B Relationship Marketing, Event Industry Consulting

Events are a consistently growing proporition of B2B marketing budgets – and an industry in themselves. According to a report by the Convention Industry Council, about 225 million people attend more than 1.8 million events sponsored by companies and associations, including 270,000 conventions and 11,000 trade shows per year. …

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Tech, business and social trends – what’s on the cards?

B2B Relationship Marketing

Really interesting infographic on future trends from Frank Diana at Tata Consultancy, that’s instructive to anyone in business. Based on recent / current scenarios and emerging and future accelerators. We’re definitely at big data / analytics / smart homes etc – it’s his future ideas that look surprising. Democracy 2.0 …

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What’s the impact of automation, AI and data analytics on marketing for business and professional services?

B2B Relationship Marketing

We live in a digital world, and automation affects our everyday life. From the automated call centre voice sending you to the department you don’t want, to automated emails from your utilities supplier, we’ve arrived in a world of automation. It seems like yesterday that I was curating content and …

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What can business brands learn from my old school’s uniform / brand update?

B2B Relationship Marketing

I’m a proud “old girl” of Manchester High School for Girls, and of course the most famous alumni are the Pankhurst sisters.

Seems fitting to discuss this on election day here in the UK, given that MHSG has decided to forgo the over a century old Manchester worker bee black …

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Pokémon GO – financial services positioning?

B2B Relationship Marketing

Fascinating Pokémon GO tube poster campaign spotted at Moorgate tube this morning.

Copy reads:

World leaders in
financial services,
the arts and
Poké ball throwing.
GO LONDON

So the first thing I’m asking is – what’s the objective? Is there a PokéStrategy to reach financial services and arts sectors in …

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