Marketing and Events for Business
If you don’t have in-house expertise, The Business Narrative can act as a fully-integrated marketing department. Our experienced network of marketing strategists, copywriters, print and digital designers and event professionals will support you. Read more about our work in B2B relationship marketing.
Been waiting for this! A total must-have for all digital-savvy mareters who want to understand the underlying trends and themes of the market.
Kleiner Perkins general partner Mary Meeker launched the 22nd edition of the Internet Trends Report at the Code Conference last week. Dating back to 1995, when Mary …
Want to be the best B2B marketer out there? You need this.
More infographics – this beautiful set created to reflect the angst of a local property market in San Francisco. I love the clarity of design and accessibility of information. See the full image here.…
Want to be the best B2B marketer out there? You need this.
Fascinating tube ad from Android – “be together, not the same”. Basically saying – don’t be a sheep and buy Apple, be an individual with us. Clever positioning.…
Want to be the best B2B marketer out there? You need this.
Fabulous positioning from Hiscox, targeting SMEs. Really slick – talks directly to the market with exactly what they want. Sure to convert well.…
Want to be the best B2B marketer out there? You need this.
It basically says: we’re here. We’re a great new Apple product. You already love us. Come, buy.…
Want to be the best B2B marketer out there? You need this.
Imagine the scene – the client’s in the meeting, they’ve all had fabulous coffee, and very possibly great patisserie, and s/he says, “I feel like we have a voice, a personality, and I want to get that across to the people.”
And the agency creatives run off and …
Want to be the best B2B marketer out there? You need this.
Really been getting into infographics recently. Events are about sharing information, often in realtime, as well as connections and possibilities, and there are some great infographics out there that simplify the art of communication, loving this health information one.…
Want to be the best B2B marketer out there? You need this.
To professional services firms and business organisations, reputation means everything. And in the modern business world, it’s largely about the web.
Very often, clients are recommended to you either by existing clients or other contacts – in fact, it’s often your (good) reputation that helps you get new business. Or …
Want to be the best B2B marketer out there? You need this.
Typically, when professional services or B2B clients ask me about social media, they’re usually saying “we should have a Facebook page, and a Twitter account, and a blog and we should have pictures of the office on Instagram and you know my wife has a Pinterest and we should like …
Want to be the best B2B marketer out there? You need this.
For those who are narrative minded – great list of global literary cafés – I particularly fancy Onegin, when I’m next in NY.
Flavorwire: 10 Literary Restaurants for Book Nerds Around the World…
Want to be the best B2B marketer out there? You need this.
