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Posts about B2B Relationship Marketing

If you don’t have in-house expertise, The Business Narrative can act as a fully-integrated marketing department. Our experienced network of marketing strategists, copywriters, print and digital designers and event professionals will support you. Read more about our work in B2B relationship marketing.

Mary Meeker / Kleiner Perkins – internet trends 2017

2 June, 2017 B2B Relationship Marketing

Been waiting for this! A total must-have for all digital-savvy mareters who want to understand the underlying trends and themes of the market.

Kleiner Perkins general partner Mary Meeker launched the 22nd edition of the Internet Trends Report at the Code Conference last week. Dating back to 1995, when Mary …

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Infographics for property

26 November, 2014 B2B Relationship Marketing Design

Infographics

More infographics – this beautiful set created to reflect the angst of a local property market in San Francisco. I love the clarity of design and accessibility of information. See the full image here.…

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Android – pitching difference

25 November, 2014 B2B Relationship Marketing Adverts, Technology

Android advertisement on the London Underground

Fascinating tube ad from Android – “be together, not the same”. Basically saying – don’t be a sheep and buy Apple, be an individual with us. Clever positioning.…

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Insurance – for the small and the brave

12 November, 2014 B2B Relationship Marketing Adverts

Hiscox advertising on the London Underground

Fabulous positioning from Hiscox, targeting SMEs. Really slick – talks directly to the market with exactly what they want. Sure to convert well.…

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Loving the new iPhone 6 ad

6 November, 2014 B2B Relationship Marketing Adverts, Technology

iPhone 6 advertisement on the London Underground

It basically says: we’re here. We’re a great new Apple product. You already love us. Come, buy.…

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Advertisements with “tone of voice”

6 October, 2014 B2B Relationship Marketing Adverts

Tesco in-store sign for Euphorium Bakery

Imagine the scene – the client’s in the meeting, they’ve all had fabulous coffee, and very possibly great patisserie, and s/he says, “I feel like we have a voice, a personality, and I want to get that across to the people.”

And the agency creatives run off and …

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Infographics for health

6 October, 2014 B2B Relationship Marketing Design

Health infographic

Really been getting into infographics recently. Events are about sharing information, often in realtime, as well as connections and possibilities, and there are some great infographics out there that simplify the art of communication, loving this health information one.…

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Twenty-first century reputation management

15 September, 2013 B2B Relationship Marketing Online

Multiple Business Narrative logos on a dark blue background

To professional services firms and business organisations, reputation means everything. And in the modern business world, it’s largely about the web.

Very often, clients are recommended to you either by existing clients or other contacts – in fact, it’s often your (good) reputation that helps you get new business. Or …

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To Social Media or Not?

3 September, 2013 B2B Relationship Marketing Social Media

Graphic illustrating social media

Typically, when professional services or B2B clients ask me about social media, they’re usually saying “we should have a Facebook page, and a Twitter account, and a blog and we should have pictures of the office on Instagram and you know my wife has a Pinterest and we should like …

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Narrative-oriented eateries

3 September, 2013 B2B Relationship Marketing

A purple grid-style pattern

For those who are narrative minded – great list of global literary cafés – I particularly fancy Onegin, when I’m next in NY.

Flavorwire: 10 Literary Restaurants for Book Nerds Around the World…

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