Marketing and Events for Business
If you don’t have in-house expertise, The Business Narrative can act as a fully-integrated marketing department. Our experienced network of marketing strategists, copywriters, print and digital designers and event professionals will support you. Read more about our work in B2B relationship marketing.
Fascinating tube ad from Android – “be together, not the same”. Basically saying – don’t be a sheep and buy Apple, be an individual with us. Clever positioning.…
Want to be the best B2B marketer out there? You need this.
Fabulous positioning from Hiscox, targeting SMEs. Really slick – talks directly to the market with exactly what they want. Sure to convert well.…
Want to be the best B2B marketer out there? You need this.
It basically says: we’re here. We’re a great new Apple product. You already love us. Come, buy.…
Want to be the best B2B marketer out there? You need this.
Imagine the scene – the client’s in the meeting, they’ve all had fabulous coffee, and very possibly great patisserie, and s/he says, “I feel like we have a voice, a personality, and I want to get that across to the people.”
And the agency creatives run off and …
Want to be the best B2B marketer out there? You need this.
Really been getting into infographics recently. Events are about sharing information, often in realtime, as well as connections and possibilities, and there are some great infographics out there that simplify the art of communication, loving this health information one.…
Want to be the best B2B marketer out there? You need this.
To professional services firms and business organisations, reputation means everything. And in the modern business world, it’s largely about the web.
Very often, clients are recommended to you either by existing clients or other contacts – in fact, it’s often your (good) reputation that helps you get new business. Or …
Want to be the best B2B marketer out there? You need this.
Typically, when professional services or B2B clients ask me about social media, they’re usually saying “we should have a Facebook page, and a Twitter account, and a blog and we should have pictures of the office on Instagram and you know my wife has a Pinterest and we should like …
Want to be the best B2B marketer out there? You need this.
For those who are narrative minded – great list of global literary cafés – I particularly fancy Onegin, when I’m next in NY.
Flavorwire: 10 Literary Restaurants for Book Nerds Around the World…
Want to be the best B2B marketer out there? You need this.
Fascinating article on the likely future of the Blackberry platform. Time was, every senior executive I came across had a Blackberry. Now it seems to be the domain of kids addicted to BBM, and business people are moving to iPhone in droves.
What’s really interesting about this piece is how …
Want to be the best B2B marketer out there? You need this.
Clients frequently wring their hands at me saying “I just don’t know what to do with all the LinkedIn requests I get. What’s it actually for?”
Do you connect? What does it mean? Do you have to spend a lot of time on it?
Let me help. I see keeping …
Want to be the best B2B marketer out there? You need this.
