Really interesting infographic on future trends from Frank Diana at Tata Consultancy, that’s instructive to anyone in business. Based on recent / current scenarios and emerging and future accelerators. We’re definitely at big data / analytics / smart homes etc – it’s his future ideas that look surprising. Democracy 2.0 / Radical Life Extension, anyone?
We live in a digital world, and automation affects our everyday life. From the automated call centre voice sending you to the department you don’t want, to automated emails from your utilities supplier, we’ve arrived in a world of automation. It seems like yesterday that I was curating content and recruiting senior executives to keynote Internet World – and now everything’s the internet, and the show no longer exists.
I’m already totally sold on how soft-touch automation can minimise the grunt-time spent on marketing and maximise nurturing relationships till the client is ready to buy, although I think the relationship-heavy… Read more
I’m a proud “old girl” of Manchester High School for Girls, and of course the most famous alumni are the Pankhurst sisters.
Seems fitting to discuss this on election day here in the UK, given that MHSG has decided to forgo the over a century old Manchester worker bee black and yellow in favour of a contemporary look in suffragette green and purple.
We often work with clients to either articulate their brand and positioning / create their logo and visual language, or to update or refresh any element of this, and it’s really fascinating – as a remote stakeholder… Read more
Fascinating Pokémon GO tube poster campaign spotted at Moorgate tube this morning. Copy reads…Read more
Been waiting for this! A total must-have for all digital-savvy mareters who want to understand the underlying trends and themes of the market.
Kleiner Perkins general partner Mary Meeker launched the 22nd edition of the Internet Trends Report at the Code Conference last week. Dating back to 1995, when Mary was an equity analyst at Morgan Stanley, the annual report compiles and analyzes data from a wide range of sources, providing insights on the state of the Internet Economy. The deck covers a broad array of topics, including global internet user trends, advertising and e-commerce, gaming, online media, digital health,… Read more
If you’re a wealth manager, private office, in professional services, or providing technology that supports those sectors, or any other B2B service, then you know that business development is about relationships. We’ve put together eight strategies to maximise ROI for your events, and ensure that your investment delivers on your business objectives.
1. Understand the motivation for events
Trust in client relationships is built on impeccable service, listening and being in the same physical space. However professional your marketing activity, creating opportunities to meet in person really help you cement and build on those relationships. That’s why events should be… Read more
So you’re ready to start your own commercial conference or event. Maybe you work for a publishing company or media owner, and want to create your own event for them. Maybe you’ve been planning for months and you’re ready to leave your job. Maybe it’s a side project. Maybe you’ve just started. Here’s what you need to think about.
Market sector Topic / angle Business model Event budget Competitors Creating a marketplace Reaching the market – marketing partnerships Revenue streams – sponsorship Revenue streams – delegate pricing Operations Lead times 1. Market sector
If you’re creating a commercial conference or… Read more
The Foundling Museum, located in a quiet corner of Brunswick Square, tells the story of the Foundling Hospital, London’s first children’s charity and first public art gallery. As London’s first home for abandoned children and also having connections with three major figures in British history: its campaigning founder the philanthropist Thomas Coram, the artist William Hogarth and the composer George Frideric Handel it is a strikingly unusual venue.
This remarkable collection of art, period interiors and social history is now housed in a restored and refurbished building adjacent to the original site of the Hospital, demolished in 1928. The Foundling… Read more
The Magic Circle is a hidden gem tucked behind Euston station and only ten minutes from Kings Cross, St Pancras and Oxford Circus. The home of the Magic Circle, it’s an events venue with flexible space depending on what you’re trying to create, as well as a very accommodating team, lead by Darren.
The entrance is impressive, with a floating spiral staircase, and there is a small club room on the ground floor that’s good for private dinners.
For cocktails and canapés, the obvious room to use is the Devant Room on the first floor, named after David Devant, the… Read more
I’ve also been fascinated by history and visiting places steeped in the past gives me a huge buzz, and I think that’s why this one’s so special. And accessible – the plan in the thirties was to disperse the government around the suburbs, to protect it from a direct hit which the Whitehall rooms would not have survived. So there’s actually a (rather wet) carbon copy “secret bunker” 40 feet below ground in sleepy Neasden, north-west London, which I visited years ago (you definitely need wellies for that one).
The Churchill Museum and Cabinet War Rooms, in the heart of… Read more