The Business Narrative

Marketing and Events for Business

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The Business Narrative Insights

What can associations learn from the commercial conference sector?

Corporate Events, Event Industry Consulting

Great day at the Associations Congress and Expo UK and Ireland. 

Fascinating conversations, and truly convened everyone who’s anyone in the association sector. I really enjoyed the questions at my session about associations leveraging commercial expertise for their events, good questions on 360 event production and the ROI / ROO debate, and ably moderated by Chris Bancroft from the National Housing Federation, and paired well (like a good wine) with a great session on working with advisory boards from Nicole Leida , Head of Conferences & Events, National Cancer Research Institute

If you want to download the slides, check here.

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About Sasha Frieze

Awarded Event Producer of the Year 2020 by Conference News a week before lockdown, Sasha Frieze leads The Business Narrative and is an event producer with decades of experience helping businesses and non-profits create meaningful events. A Fellow of both the Royal Society of Arts and the Chartered Institute of Marketing, Sasha is on the board of the event industry’s Event Management Apprenticeships Programme, a mentor for Fast Forward 15 and a Visiting Lecturer in Event Management at Westminster University. Connect with her on Twitter and LinkedIn.