The Sleep Works is a sleep consultancy offering gentle sleep solutions for babies, children and adults, through both individual and corporate services.
We worked closely with the business owner to establish their brand positioning, review services and package prices, and created an updated brand that reflected the full range of services. Having previously focused on helping children and their parents, The Sleep Works’ refreshed brand reflects an extension of its offering into both adult and corporate services.
We created the website wireframe, with page schematics to ensure ease of use, drafted and collaborated on website copy, created lead magnets, mapped out the sales process and created a client-friendly sales funnel automation that lets client easily book an initial call, download a Sleep Guide, sign up for the mailing list or book and pay for a sleep package.
Project managing the entire marketing process, together with our web developer we built a responsive, SEO-friendly WordPress site with a number of complex integrations for call booking, detailed client questionnaires and email automations. Together, these systems help guide each client from the initial sign-up through to consultation and on to receiving their personalised sleep plan.
We also worked with the business owner to create a launch plan across social media platforms, ensuring that the launch messaging and advertising reached the right audience at the right time.