The Business Narrative is led by Sasha Frieze.With over twenty-five years' events industry experience as a producer of more than 1,000 world class events and as a business marketing leader, she is committed to sharing her practical expertise with the next generation of event professionals as a visiting lecturer in event management at a London university and judging industry awards.
Event experience ranges from global business conferences and congresses, client seminars, business development events and corporate training to cocktail receptions, gala dinners, professional and academic association congresses and awards ceremonies, covering intimate private dinners for ten, to events for over 2,500 delegates.
Prior to founding the Business Narrative, Sasha was already a well-established and respected media and events industry professional, whose track record included roles as a Director of an informa plc Conference Division and SVP Events for the market-leading Industry Standard magazine.
In her early career, Sasha was a global marketing consultant for IIR, and started out at the award-winning advertising agency Grey. Sasha has also gained significant professional services experience in the TMT practice at international executive search firm Spencer Stuart.
Her in-depth knowledge of vertical business sectors has led to her advising wealth management firms, professional services firms, digital agencies, technology and media businesses, as well as running her own companies.
An entrepreneur at heart and often at the forefront of media innovation, Sasha’s specific experience in the conference and events industry has led to consulting for a number of clients including the Guardian, News UK, the AOP, the PPA, Incisive Media, UBM and Thomson Reuters.
Sasha is a graduate of the University of Manchester, a Trustee of a north London visitor attraction, an active Council member of an educational charity and a school governor.
We have a network of experienced event professionals, digital and print designers, copywriters, web designers, social media experts and researchers we can call on for relevant projects.