A drinks and canapés reception for a financial technology company welcoming their city clients for an evening of music and private tours of The Household Cavalry Museum.
Set within Horse Guards in Whitehall, The Household Cavalry Museum is one of the city’s most historic buildings. Dating from 1750, it is still the headquarters of the Household Division, in which the Household Cavalry has performed the Queen’s Life Guard in a daily ceremony that has remained broadly unchanged for over 350 years.
We greeted around 70 guests to the Autumn Party, with two troopers in Full Ceremonial Dress at the door, and champagne as guests entered. The first part of the evening was held in the original stables, looking through the glass wall to the horses in their stalls. The open kitchen, with chefs preparing beautiful canapés and the harpist in the background, added to the atmosphere. The museum curators led mini-tours through the evening, highlighting the Battle of Waterloo’s 200th anniversary year, we opened up the larger museum room for guests to take in at their leisure, and the two troopers joined guests for a drink and to talk more personally about their Cavalry experience. All this helped created a mood conducive to building relationships.
We created the digital and print invitations, digital ‘date for your diary’, travel directions and digital thank you, selected a unique venue that drew in our client’s guests, worked closely with the venue to bring in a caterer experienced at working in heritage venues, managed logistics, production, entertainment, specialist insurance and health and safety, and catering and shaping the event flow on the night.
The evening was a great success, securing and building on connections with C-level guests within City institutions.