Cumberland Place Financial Management is a wealth management firm offering both discretionary and advisory services to private clients, charities, pension fund trustees and corporates.
The firm wanted to review its brand positioning as part of a project creating a new website and suite of other communication materials.
The Business Narrative worked closely with the partners to develop a brand and visual language that communicates both the firm’s commitment to client service and its dual investment offerings. Together with our design agency, we created a series of pairs of hats, to sit alongside the logo, demonstrating these dualities, and creating a strong brand “look and feel”. This was implemented on a responsive website, signage, regular newsletters and ongoing events.
There is no doubt that Sasha’s input has given and continues to give tremendous value to Cumberland Place. This ‘value add’ can be seen not only in a tangible way in terms of profitability but also in terms of our image and credibility in the marketplace. Sasha delivers for us with creativity, drive and enthusiasm and ensures all priorities are achieved within timescales and budgets agreed. I highly recommend Sasha to you.
—Tony Moss - Partner, Cumberland Place Financial Management
