CIO UK – an IDG property - is the leading brand for chief information officers, providing tech & IT business leaders with news, opinion, the CIO Directory and the CIO 100.
In their early foray into content-led events, the publisher approached The Business Narrative to research the viability and content to create invitation-only exclusive event for CIOs on Software-as-a-Service – cloud based software which has become enormously popular in recent years – and on security.
Our market research project reached out to dozens of CIOs, establishing the delicate differentiation between a vendor-focused events, and a market-led events, and curating an outline programme that was sanity-checked with the market, ensuring that both sponsor and delegate perspectives were addressed, and creating commercially successful events.
