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The Business Narrative

Marketing and Events for Business

020 7993 4752

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The Business Narrative Insights

Our Process

3 March, 2013 B2B Relationship Marketing Strategy

The Business Narrative process

We like structure, and we like to give structure to your marketing and events. Our process falls into two phases – PLANNING and DOING. There’s no point in creating beautiful campaigns that don’t know where they’re going, and we believe that time spent planning is time well spent, and ultimately delivers focused results.

The Business Narrative process

Planning

Aim

We start every project, whether it’s a ongoing relationship, or a specific assignment, by sitting down with our clients and asking them “what do you want to achieve?” We take the time to understand your business goals and the direction you want to take your firm.

Story

Once we know where you’re going, we ask you another question: “what is your story?” We run workshops with your key people to get under the skin of what you’re about, what is the essence if your firm, what are the stories you tell about your successes (and failures).

We then create a Narrative Board which showcases your value proposition and your key messages, and use this to create meaningful brands that communicate core values.

Difference

Then we ask you one final question: “what makes you different?” We use our decades of research experience to analyse your market sector, competitors, positioning, pricing, client segmentation, so that we understand exactly what you offer and what differentiates you.

Doing

Strategy

During this stage we define the project’s scope, and create client segmentation, database review, social media strategies, brand messaging, and a detailed campaign plan, all designed to create an integrated marketing programme that delivers results.

Execution

This is the nitty-gritty, where we bring the plans to life. Depending on the strategy, we create branding, websites, brochures, newsletters, digital marketing, case studies, adverts, PR, referer strategies, lead generation plans, client seminars, business development events, private dinners, conference speaking plans, pitch documents, presentation training and marketing systems.

Evaluation

A project is only as good as its results, and we build follow-up and analysis into every project plan so we can review and evaluate the results, evaluate how well our campaign worked, learn from this, and fine-tune our approach for future campaigns.

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Sasha Frieze

About Sasha Frieze

Awarded Event Producer of the Year 2020 by Conference News a week before lockdown, Sasha Frieze leads The Business Narrative and is an event producer with decades of experience helping businesses and non-profits create meaningful events. A Fellow of both the Royal Society of Arts and the Chartered Institute of Marketing, Sasha is on the board of the event industry’s Event Management Apprenticeships Programme, a mentor for Fast Forward 15 and a Visiting Lecturer in Event Management at Westminster University. Connect with her on Twitter and LinkedIn.

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Phone: 020 7993 4752

Mobile: 07970 780 077

Email: sasha@thebusinessnarrative.com

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