We like structure, and we like to give structure to your marketing and events. Our process falls into two phases – PLANNING and DOING. There’s no point in creating beautiful campaigns that don’t know where they’re going, and we believe that time spent planning is time well spent, and ultimately delivers focused results.
We start every project, whether it’s a ongoing relationship, or a specific assignment, by sitting down with our clients and asking them “what do you want to achieve?” We take the time to understand your business goals and the direction you want to take your firm.
Once we know where you’re going, we ask you another question: “what is your story?” We run workshops with your key people to get under the skin of what you’re about, what is the essence if your firm, what are the stories you tell about your successes (and failures).
We then create a Narrative Board which showcases your value proposition and your key messages, and use this to create meaningful brands that communicate core values.
Then we ask you one final question: “what makes you different?” We use our decades of research experience to analyse your market sector, competitors, positioning, pricing, client segmentation, so that we understand exactly what you offer and what differentiates you.
During this stage we define the project’s scope, and create client segmentation, database review, social media strategies, brand messaging, and a detailed campaign plan, all designed to create an integrated marketing programme that delivers results.
This is the nitty-gritty, where we bring the plans to life. Depending on the strategy, we create branding, websites, brochures, newsletters, digital marketing, case studies, adverts, PR, referer strategies, lead generation plans, client seminars, business development events, private dinners, conference speaking plans, pitch documents, presentation training and marketing systems.
A project is only as good as its results, and we build follow-up and analysis into every project plan so we can review and evaluate the results, evaluate how well our campaign worked, learn from this, and fine-tune our approach for future campaigns.