Fabulous positioning from Hiscox, targeting SMEs. Really slick – talks directly to the market with exactly what they want. Sure to convert well.
About Sasha Frieze
Sasha Frieze at The Business Narrative has over twenty-five years' marketing and events industry experience. Producing over 1,000 business events and working on marketing strategies, branding and websites for clients in professional services, wealth, finance and technology. Sasha is also a visiting lecturer in Event Management. Connect with her on Twitter and LinkedIn.