Fabulous positioning from Hiscox, targeting SMEs. Really slick – talks directly to the market with exactly what they want. Sure to convert well.
About Sasha Frieze
Sasha Frieze at the Business Narrative is an industry veteran working with businesses and non-profits to create meaningful events. A Fellow of both the Royal Society of Arts and the Chartered Institute of Marketing, Sasha is on the board of the event industry’s Event Management Apprenticeships Programme, a mentor for Fast Forward 15 and a Visiting Lecturer in Event Management at Westminster University. Connect with her on Twitter and LinkedIn.