The Business Narrative works with associations, corporates, trade shows and conferences.

Choose the approach that suits your needs.

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Power Hour

Need clarity for your next event? Or have a challenge that could use a fresh pair of eyes?

A Power Hour with Sasha gives you 60 minutes of sharp insight and expert event strategy. Impact driven – action focused.



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The Event Health Check

The Event Health Check diagnoses your event’s strengths and challenges. We analyse data, attend your event, and interview a range of participants and stakeholders.

Outputs include a clear dashboard of insights and recommendations to restore your event to peak health.
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Event Transformation Lab

The Event Transformation Lab is a one-day, high-impact workshop using Sasha’s proven 10-step Event Transformation Blueprint.

Align senior stakeholders, sharpen strategy, and craft a clear event narrative that transforms your event into a catalyst for the change you seek.

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The Content Sprint

Powering your event’s story from the inside out, this process blends narrative architecture, speaker strategy, and audience insight to support you in creating content that delivers momentum and impact.




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The Marketing Sprint

Driving every stage of audience engagement. This process combines bespoke market mapping and deep competitor analysis with exploring your Gathering Story Pillars and Participant Personas. Deliver reach, reputation, and conversion.



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Event Strategy Consulting

Bespoke event strategy consulting to shape your 3 to 5 year vision. From portfolio design and content strategy to marketing and purpose proposition.

Get tailored, strategic support to future-proof your event success.

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Event Training

Energising, bespoke training for your events team - practical sessions tailored to your goals across event strategy, proposition development, marketing or content strategy.

Sasha draws on her University of Westminster lecturing experience to deliver inspiring, results-driven learning.
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Strategic Event Coaching

One-to-one coaching for senior event leaders and board members; designed to navigate complex stakeholder dynamics while supporting your own professional growth.

Helping you clarify strategy and lead your event portfolio with confidence and a sharper sense of purpose.

Let’s explore working together

Talk to us about your project