The Business Narrative

Marketing and Events for Business

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The Business Narrative Insights

Is Blackberry a failed state?

B2B Relationship Marketing

Blackberry logo

Fascinating article on the likely future of the Blackberry platform. Time was, every senior executive I came across had a Blackberry. Now it seems to be the domain of kids addicted to BBM, and business people are moving to iPhone in droves.

What’s really interesting about this piece is how John Herman has framed the story of the failure as a story – it’s much more memorable when you think of Blackberry as a country.

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About Sasha Frieze

Awarded Event Producer of the Year 2020 by Conference News a week before lockdown, Sasha Frieze leads The Business Narrative and is an event producer with decades of experience helping businesses and non-profits create meaningful events. A Fellow of both the Royal Society of Arts and the Chartered Institute of Marketing, Sasha is on the board of the event industry’s Event Management Apprenticeships Programme, a mentor for Fast Forward 15 and a Visiting Lecturer in Event Management at Westminster University. Connect with her on Twitter and LinkedIn.