The Business Narrative

Sasha Frieze

FRSA FCIM

Sasha Frieze FRSA FCIM is an event strategy consultant working with associations, media owners, conference and exhibition companies, and corporates.

An award-winning event strategist, Sasha has delivered 1,000+ events in 30+ years. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.

Sasha is a Fellow of both the Chartered Institute of Marketing and The Royal Society of Arts, a Trustee of the British Society for Haematology subsidiary enterprises company and a visiting lecturer in event management at The University of Westminster.

Speaker and facilitator

A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts and a Visiting Lecturer at Westminster University, Sasha is a keynote speaker, workshop facilitator and panellist on a range of event strategy and event sector issues.

Trusted speaker at…

Testimonials

“A positive, rewarding day well spent! Sasha’s energy was contagious – she shared so much inspiration and so many actionable tips. I’m excited to start applying the insights I gained to transform our events.”

“I just wanted to personally thank you for the GOLDEN NUGGETS you shared on the webinar today. I’ve pre-ordered your book and I CANNOT wait to read it! Thank you so so much for writing it for us – my inner event geek feels validated.”

“Sasha Frieze is a great facilitator! Her extensive events knowledge and experience gave me a lot to take away and apply to our events programme.”

“The workshop really helped to take a step back and look at the organization of events from a different perspective. At the end of the day my head was spinning with all new ideas for our future events.”

Meet The Team

We’re an agile team of associates, hand-picked so we can deliver your projects swiftly and efficiently, as well as a promise that you’ll get the highest quality of service at the best value. We love thinking big and we can staff your most complex projects.

The Wise Council

The Business Narrative advisory board; we’re honoured to have senior executives with events and conference industry expertise on our speed-dial, bringing a depth of insight and wise counsel.

Susanna Kempe

Susanna is the Founder of Flying Trumpets Ltd, a B2B advisory business. Her professional experience includes over 15 years in senior leadership roles in events and media businesses. She was CMO of IIR and Informa Plc. Chief Marketing & Strategy Officer of Emap Group, CEO of Emap Networks and CEO of WGSN. Latterly Susanna was the Group Content and Marketing Partner of Brunswick Group.

Deborah Barleggs

Deborah is an Accredited Coaching Psychologist and Chartered Occupational Psychologist with over two decades experience advising clients creating high performing and enriching workplaces. An experienced facilitator and coach, Deborah advises from a place of empathy having led three psychology consultancy practices and been a senior executive in a FTSE 100 international media organisation.

Fay Sharpe

Fay is a non-exec director at BCD M&E, one of the largest global MICE agencies, has 30+ years’ experience in hotels, hospitality, event management and venue sourcing. Fay has won numerous awards including M&IT Personality of the year, Lloyds TSB CBI’s First Women of Tourism and Leisure and no 2 in the Event 100 list. Fay is the founder of Fast Forward 15 Women’s mentoring initiative.